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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Cornwell, T. Bettina"
~person:"Lohmann, Guilherme"
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International journal of advertising : the quarterly review of marketing communications
Journal of travel and tourism marketing
International journal of hospitality management
1
Journal of business research : JBR
1
Routledge studies in contemporary geographies of leisure, tourism and mobility
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Applying experiential marketing in selling tourism dreams
Le Dung
;
Scott, Noel
;
Lohmann, Guilherme
- In:
Journal of travel and tourism marketing
36
(
2019
)
2
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012179393
Saved in:
2
Event-related advertising and the special case of sponsorship-linked advertising
Kelly, Sarah J.
;
Cornwell, T. Bettina
;
Coote, Leonard V.
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10009510262
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