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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Social web"
~subject:"Werbung"
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Search: subject_exact:"Markenidentität"
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Social web
Werbung
Brand image
115
Markenimage
115
Tourism marketing
54
Tourismusmarketing
54
Consumer behaviour
47
Destination management
47
Destinationsmanagement
47
Konsumentenverhalten
47
Brand management
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destination image
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Ben-Shaul, Michal
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International journal of advertising : the quarterly review of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
82
The journal of product & brand management
48
The journal of brand management : an international journal
38
Journal of retailing and consumer services
35
Journal of marketing communications
34
International journal of internet marketing and advertising : IJIMA
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
International journal of advertising : the review of marketing communications
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of promotion management : JPM
19
Journal of promotion management : innovations in planning and applied research
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Asia Pacific journal of marketing and logistics
14
Journal of advertising research
14
Psychology & marketing
14
Tourism management : research, policies, practice
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Marketing intelligence & planning
12
Cogent business & management
11
Tourism management perspectives : TMP
10
European journal of marketing : EJM
9
International journal of consumer studies
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of fashion marketing and management
9
Journal of internet commerce
9
International journal of electronic marketing and retailing : IJEMR
8
International journal of hospitality management
8
International journal of technology marketing : IJTMkt
8
Journal of marketing
8
Journal of marketing management : MM
8
Business horizons
7
Journal of global marketing
7
Journal of international consumer marketing
7
Marketing : ZFP ; journal of research and management
7
Technological forecasting & social change : an international journal
7
European Sport management quarterly : ESMQ
6
Journal of strategic marketing
6
Journal of the Academy of Marketing Science
6
Journal of travel and tourism marketing
6
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ECONIS (ZBW)
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
3
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
4
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
5
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
6
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
7
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
8
A meeting of the minds : exploring the core-periphery structure and retrieval paths of destination image using social network analysis
Wang, Yuan
;
Li, Xiang
;
Lai, Kun
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
5
,
pp. 612-626
Persistent link: https://www.econbiz.de/10011915513
Saved in:
9
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
10
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
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