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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~subject:"Product placement"
~type_genre:"Article in journal"
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Product placement
Brand management
149
Markenführung
149
Consumer behaviour
93
Konsumentenverhalten
93
Brand image
87
Markenimage
87
Brand
52
Markenartikel
52
Advertising effects
43
Werbewirkung
43
Beziehungsmarketing
31
Relationship marketing
31
Internet marketing
24
Online-Marketing
24
Social Web
24
Social web
24
Advertising
23
Werbung
23
Marketing management
12
Marketingmanagement
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Brand loyalty
11
Corporate reputation
10
Designation of origin
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Firmenimage
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Product Placement
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Brand architecture
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Brand equity
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Children
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Customer integration
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Dens, Nathalie
3
Pelsmacker, Patrick de
3
Avramova, Yana R.
2
Abdourazakou, Yann
1
Cauberghe, Verolien
1
Chan, Fanny Fong Yee
1
Eelen, Jiska
1
Hudders, Liselot
1
Knoll, Johannes
1
Lee, Joonghwa
1
Lowe, Ben
1
Park, Sun-Young
1
Pauw, Pieter de
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Petrovici, Dan
1
Rasolofoarison, Dina
1
Russell, Cristel Antonia
1
Sauer, Paul L.
1
Schallhorn, Christiana
1
Schramm, Holger
1
VandenBergh, Bruce
1
Verhellen, Yann
1
Wynistorf, Sabrina
1
Yang, Fang
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International journal of advertising : the quarterly review of marketing communications
Marketing intelligence & planning
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
7
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
3
The journal of brand management : an international journal
3
Business horizons
2
European journal of marketing : EJM
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The IUP journal of brand management : IJBRM
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Cogent business & management
1
Der Markt : international journal of marketing
1
International journal of arts management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and marketing research : IJMMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of wine business research
1
Journal of Asia Business Studies
1
Journal of Indian business research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising
1
Journal of electronic commerce research : JECR
1
Journal of food products marketing
1
Journal of marketing
1
Journal of marketing communications
1
Journal of media business studies
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Management research review
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
9
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1
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
Saved in:
4
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
6
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
7
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
8
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
9
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
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