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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Eisend, Martin"
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Eisend, Martin
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International journal of advertising : the quarterly review of marketing communications
Marketing letters : a journal of research in marketing
Young consumers : insight and ideas for responsible marketers
Cutting edge international research
1
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ECONIS (ZBW)
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Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke
;
Eisend, Martin
;
Steinhagen, Josefine
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
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2
The influence of TV viewing on consumers' body images and related consumption behavior
Eisend, Martin
;
Möller, Jana
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10003471291
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