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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action"
~isPartOf:"Psychology & marketing"
~isPartOf:"The Jossey-Bass handbook of nonprofit leadership and management"
~person:"Dominguez, Rafael"
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International journal of advertising : the quarterly review of marketing communications
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
Psychology & marketing
The Jossey-Bass handbook of nonprofit leadership and management
Journal of nonprofit & public sector marketing
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Communication using celebrities in the non-profit sector : determinants of its effectiveness
Garcia de los Salmones Sanchez, Maria del Mar
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 101-119
Persistent link: https://www.econbiz.de/10009722518
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