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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Marketing management
Brand management
138
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138
Brand image
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Consumer behaviour
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Advertising effects
54
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Alex, N. Joji
1
Araujo, Theo
1
Bernritter, Stefan F.
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Cauberghe, Veroline
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Kim, Hyuksoo
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Kliatchko, Jerry G.
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Knoll, Johannes
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1
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International journal of advertising : the quarterly review of marketing communications
The IUP journal of brand management : IJBRM
Journal of business research : JBR
55
The journal of brand management : an international journal
50
The journal of product & brand management
35
European journal of marketing : EJM
25
Journal of strategic marketing
24
Journal of retailing and consumer services
21
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of marketing management : MM
18
Journal of marketing communications
17
Journal of marketing
14
Journal of the Academy of Marketing Science
12
International marketing review
11
The marketing review
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Cogent business & management
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Business horizons
8
International journal of advertising : the review of marketing communications
8
Journal of global marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing intelligence & planning
8
The journal of business & industrial marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International journal of wine business research : IJWBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
6
International review on public and non-profit marketing
6
Management research review
6
European management journal
5
European research studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
Journal of advertising research
5
Journal of fashion marketing and management
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ECONIS (ZBW)
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1
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
2
Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
Saved in:
3
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
4
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
5
An enquiry into selected marketing mix elements and their inpact on brand equity
Alex, N. Joji
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 29-43
Persistent link: https://www.econbiz.de/10009577728
Saved in:
6
Archetyping the brand : strategy to connect
Siraj, Sadaf
;
Kumari, Shyama
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009405692
Saved in:
7
Vodafone's ZooZoo campaign : brand communication strategies
Sagar, Talluri Prashanth Vidya
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
2
,
pp. 61-82
Persistent link: https://www.econbiz.de/10009295577
Saved in:
8
Twenty years of IMC : a study of CEO and CMO perspectives in the Asia-Pacific region
Kliatchko, Jerry G.
;
Schultz, Don E.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 373-390
Persistent link: https://www.econbiz.de/10010362876
Saved in:
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