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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The journal of consumer marketing"
~subject:"Persönlichkeitspsychologie"
~subject:"Relationship marketing"
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Search: subject_exact:"Markenidentität"
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Persönlichkeitspsychologie
Relationship marketing
Brand image
118
Markenimage
118
Consumer behaviour
91
Konsumentenverhalten
91
Brand management
62
Markenführung
62
Brand
43
Markenartikel
43
Advertising effects
38
Werbewirkung
38
Advertising
21
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21
Beziehungsmarketing
11
Designation of origin
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Internet marketing
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Jugendliche
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Kinder
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Online-Marketing
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Product Placement
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Brand extension
6
Brands
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Markentransfer
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5
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18
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Guzman, Francisco
2
Albert, Noel
1
Astakhova, Marina
1
Aurand, Timothy W.
1
Bergkvist, Lars
1
Bidmon, Sonja
1
Bose, Mousumi
1
Castaño, Raquel
1
Choi, Yung Kyun
1
Das, Enny
1
Descotes, Raluca Mogos
1
Do, Hyunji
1
Fabrize, Robert O.
1
Ferguson, Graham
1
Fetscherin, Marc
1
Kellaris, James J.
1
Kennedy, Eric
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Ko, Eunju
1
Krishnan, Vijaykumar
1
Laagland, Tessa
1
Lau, Kong Cheen
1
Liu, Honglei
1
Machleit, Karen A.
1
Merunka, Dwight
1
Paswan, Audhesh K.
1
Pauwels-Delassus, Veronique
1
Pelton, Lou
1
Peng, Siqing
1
Perez, Maria Eugenia
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Phau, Ian
1
Poon, Patrick
1
Postma, Almer
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Saenger, Christina
1
Sullivan, Ursula Y.
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Swimberghe, Krist R.
1
Thomas, Veronica L.
1
Veloutsou, Cleopatra
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Vermeulen, Ivar
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International journal of advertising : the quarterly review of marketing communications
The journal of consumer marketing
Journal of business research : JBR
130
The journal of product & brand management
91
The journal of brand management : an international journal
80
Journal of retailing and consumer services
74
International journal of hospitality management
37
Asia Pacific journal of marketing and logistics
32
Psychology & marketing
32
Journal of travel and tourism marketing
27
Cogent business & management
26
Industrial marketing management : the international journal for industrial and high-tech firms
23
European journal of marketing : EJM
22
Marketing intelligence & planning
20
International journal of internet marketing and advertising : IJIMA
19
Journal of strategic marketing
19
Journal of hospitality marketing & management
18
Journal of marketing management : MM
18
Tourism management : research, policies, practice
17
Journal of promotion management : innovations in planning and applied research
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of contemporary hospitality management
15
Journal of marketing communications
14
European journal of marketing
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
12
International journal of consumer studies
11
International review on public and non-profit marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of international consumer marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Journal of the Academy of Marketing Science
11
Journal of business ethics : JOBE
10
Pakistan journal of commerce and social sciences
10
Global business review
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of fashion marketing and management
9
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ECONIS (ZBW)
18
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1
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
2
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
3
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
4
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
5
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
6
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
7
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
8
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
9
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
10
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
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