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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The journal of product & brand management"
~subject:"Internet marketing"
~type:"article"
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Internet marketing
Online-Marketing
118
Consumer behaviour
72
Konsumentenverhalten
72
Social Web
59
Social web
59
Brand management
52
Markenführung
52
Advertising effects
45
Werbewirkung
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38
Markenimage
38
Advertising
33
Werbung
33
Brand
27
Markenartikel
26
Viral marketing
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Virales Marketing
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Beziehungsmarketing
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advertising
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118
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118
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Rozendaal, Esther
4
Smit, Edith G.
4
Bernritter, Stefan F.
3
Noort, Guda van
3
Reijmersdal, Eva A. van
3
Voorveld, Hilde
3
Blankson, Charles
2
Buijzen, Moniek
2
Cauberghe, Veroline
2
Cheng, Julian Ming Sung
2
Guzman, Francisco
2
Ham, Chang-Dae
2
Hatzithomas, Leonidas
2
Hudders, Liselot
2
Kennedy, Eric
2
Ketelaar, Paul E.
2
Kim, Mikyoung
2
Knoll, Johannes
2
Li, Hairong
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Pagani, Margherita
2
Pelsmacker, Patrick de
2
Rauwers, Fabiënne
2
Song, Ji Hee
2
Stavros, Constantino
2
Taylor, Charles Raymond
2
Amelia, Maria Veronica
1
An, Soontae
1
Anghelcev, George
1
Antheunis, Marjolijn L.
1
Araujo, Theo
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Baxter, Stacey M.
1
Bendoni, Wendy K.
1
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International journal of advertising : the quarterly review of marketing communications
The journal of product & brand management
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
187
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
105
International journal of advertising : the review of marketing communications
102
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
Electronic commerce research
64
Cogent business & management
60
Business horizons
57
International journal of technology marketing : IJTMkt
56
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
45
International journal of business information systems : IJBIS
44
International journal of contemporary hospitality management
44
Journal of hospitality marketing & management
44
Journal of marketing management : MM
44
Journal of marketing research : JMR
44
Marketing intelligence & planning
44
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ECONIS (ZBW)
118
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118
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
4
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
5
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
6
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
7
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
8
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
9
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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