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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Tourism management perspectives : TMP"
~subject:"Sports marketing"
~type_genre:"Article in journal"
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International journal of advertising : the quarterly review of marketing communications
Tourism management perspectives : TMP
Sport management review
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International journal of sport management and marketing : IJSMM
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European Sport management quarterly : ESMQ
2
Journal of business research : JBR
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Sport, Business and Management : an international journal ; SBM
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Annales Universitatis Mariae Curie-Skłodowska / H
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Asia Pacific journal of marketing and logistics
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International journal of management, economics and social sciences : IJMESS
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International journal of sports marketing & sponsorship
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee
;
Wilk, Violetta
;
Sibson, Ruth
;
Willson, …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
Saved in:
2
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
3
Event-related advertising and the special case of sponsorship-linked advertising
Kelly, Sarah J.
;
Cornwell, T. Bettina
;
Coote, Leonard V.
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10009510262
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