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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Vision : the journal of business perspective"
~subject:"Brand Advertisement"
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International journal of advertising : the quarterly review of marketing communications
Vision : the journal of business perspective
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Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
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