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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~subject:"congruence"
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World review of entrepreneurship, management and sustainable development
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The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
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