//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~language:"eng"
~language:"spa"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Target group"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Target group
21
Zielgruppe
21
Advertising effects
18
Werbewirkung
18
Children
17
Kinder
17
Advertising
12
Werbung
12
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
7
Online-Marketing
7
Computerspiel
5
Product Placement
5
Product placement
5
Video game
5
children
5
Fernsehwerbung
4
Television advertising
4
Cognition
3
Food
3
Jugendliche
3
Kognition
3
Lebensmittel
3
Youth
3
advergames
3
Brand image
2
Brand management
2
Eating habit
2
Eltern
2
Ernährungsverhalten
2
Ethnic group
2
Ethnische Gruppe
2
France
2
Frankreich
2
Humor
2
Markenführung
2
Markenimage
2
Parents
2
Psychology of advertising
2
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
21
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Conference paper
2
Konferenzbeitrag
2
Language
All
English
Spanish
Author
All
Buijzen, Moniek
2
Hudders, Liselot
2
Rozendaal, Esther
2
Agante, Loise
1
An, Soontae
1
Boyland, Emma
1
Carlson, Les
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Charry, Karine M.
1
Cho, Eunji
1
Clarke, Barbie
1
Cornish, Lara Spiteri
1
Costley, Carolyn
1
Eisend, Martin
1
Fuentes-Garcia, Alejandra
1
Grier, Sonya A.
1
Johnson, Guillaume D.
1
Kang, Hann
1
Kim, Soo-kyong
1
Koslow, Scott
1
Kämmerer, Maren
1
Lee, Yu-kang
1
Matthes, Jörg
1
Naderer, Brigitte
1
Newman, Nicki
1
Neyens, Evy
1
Noort, Guda van
1
Oates, Caroline J.
1
Panic, Katarina
1
Pauw, Pieter de
1
Peak, Hye-jin
1
Ponnet, Koen
1
Quilliam, Elizabeth Taylor
1
Reijmersdal, Eva A. van
1
Rifon, Nora J.
1
Rößner, Anna
1
Simões, Isabel
1
Smink, Nadia
1
Smits, Tim
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Journal of business research : JBR
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Tourism management : research, policies, practice
12
International journal of retail & distribution management
11
Journal of food products marketing
11
SpringerLink / Bücher
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
Journal of hospitality marketing & management
8
Journal of marketing management : MM
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing theory
8
The long tail of tourism : holiday niches and their impact on mainstream tourism
8
Discussion paper / Centre for Economic Policy Research
7
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Tourism review : the official journal of the AIEST
7
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
3
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
4
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
5
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
6
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
7
Comparing children's explicit and implicit understanding of advertising and placement on TV
Uribe, Rodrigo
;
Fuentes-Garcia, Alejandra
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 928-944
Persistent link: https://www.econbiz.de/10011859146
Saved in:
8
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
9
Gender stereotypes as a double-edged sword in political advertising : persuasion effects of campaign theme and advertising style
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 203-234
Persistent link: https://www.econbiz.de/10010362929
Saved in:
10
Product placement and the promotion of healthy food to pre-adolescents : when popular TV series make carrots look cool
Charry, Karine M.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 599-616
Persistent link: https://www.econbiz.de/10010412829
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->