//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~language:"eng"
~subject:"Self-interest"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Nonprofit-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Self-interest
Nonprofit marketing
4
Nonprofit-Marketing
4
Advertising effects
3
Werbewirkung
3
Charity
2
Wohltätigkeit
2
Advertising
1
Altruism
1
Altruismus
1
Celebrity endorsement
1
Celebrity-Werbung
1
Charitable organization
1
Comparison
1
Ehrenamtliche Arbeit
1
Eigeninteresse
1
Fundraising
1
Gemeinnützige Organisation
1
Gender
1
Geschlecht
1
Spain
1
Spanien
1
Vergleich
1
Voluntary work
1
Werbung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Chang, Chun-tuan
1
Lee, Yu-kang
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The "I"of the beholder : how gender differences and self-referencing influence charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 447-478
Persistent link: https://www.econbiz.de/10009301337
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->