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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Bandyopadhyay, Subhajyoti"
~person:"Cauberghe, Verolien"
~person:"Chen, Lily Shui-lien"
~person:"Coffey, Amy Jo"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschriften"
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Search: subject_exact:"Interactive media"
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Interactive media
3
Interaktive Medien
3
Advertising
2
Werbung
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Advertising effects
1
Brand image
1
Computerspiel
1
Consumer behaviour
1
Fernsehprogramm
1
Fernsehwerbung
1
Internet
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Internet marketing
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Konsumentenverhalten
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Markenimage
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Product Placement
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Product placement
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Psychology of advertising
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Bandyopadhyay, Subhajyoti
Cauberghe, Verolien
Chen, Lily Shui-lien
Coffey, Amy Jo
Antheunis, Marjolijn L.
1
Blankson, Charles
1
Cheng, Julian Ming Sung
1
Geuens, Maggie
1
Hill, Ronald Paul
1
Kazakova, Snezhanka
1
Kim, Eunice
1
Kwon, Eun Sook
1
McQuarrie, Edward F.
1
Miller, Jessica
1
Moran, Nora
1
Neijens, Peter C.
1
Noort, Guda van
1
Pelsmacker, Patrick de
1
Phillips, Barbara J.
1
Rauwers, Fabiënne
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Slabbinck, Hendrik
1
Sung, Yongjun
1
Tessitore, Tina
1
Verlegh, Peeter W. J.
1
Vermeir, Iris
1
Voorveld, Hilde
1
Wang, Edward Shih-tse
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International journal of advertising : the quarterly review of marketing communications
International journal of electronic commerce : IJEC
1
JMM : the international journal on media management
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of media business studies
1
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ECONIS (ZBW)
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Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
2
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
3
Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung
;
Blankson, Charles
;
Wang, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
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