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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Bhandari, Manu"
~subject:"Markenartikel"
~subject:"Markenführung"
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Bhandari, Manu
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International journal of advertising : the quarterly review of marketing communications
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What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
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