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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Buijzen, Moniek"
~person:"Matthes, Jörg"
~person:"Wilson, Rick T."
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Advertising effects
11
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11
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8
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5
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Buijzen, Moniek
Matthes, Jörg
Wilson, Rick T.
Pelsmacker, Patrick de
9
Dens, Nathalie
7
Eisend, Martin
6
Reijmersdal, Eva A. van
6
Smit, Edith G.
6
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Ko, Eunju
3
Lee, Yu-kang
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3
Neijens, Peter C.
3
Noort, Guda van
3
Russell, Cristel Antonia
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2
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2
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
2
Psychology & marketing
2
Electronic commerce research
1
European journal of marketing : EJM
1
International journal of market research
1
Journal of advertising
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Methoden und Forschungslogik der Kommunikationswissenschaft
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
11
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1
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
2
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
3
Positive uncertainty : the benefit of the doubt in advertising
Ketelaar, Paul Edwin
;
Riet, Jonathan van 't
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 256-269
Persistent link: https://www.econbiz.de/10011859316
Saved in:
4
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
5
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
6
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
7
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
8
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
9
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
10
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
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