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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Cauberghe, Veroline"
~subject:"Business network"
~subject:"Werbung"
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Werbung
Advertising
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Advertising effects
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Analphabetismus
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Children
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Cognition
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Consumer behaviour
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Television advertising
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advergames
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advertising literacy training session
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television commercials
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Cauberghe, Veroline
Hudders, Liselot
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Cauberghe, Verolien
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International journal of advertising : the quarterly review of marketing communications
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How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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