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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Charry, Karine M."
~person:"Matthes, Jörg"
~subject:"Cognition"
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
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Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
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