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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Cobbs, Joe"
~person:"Inoue, Yuhei"
~person:"McDonald, Heath"
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International journal of advertising : the quarterly review of marketing communications
Journal of sport management : the official journal of the North American Society of Sport Management
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European Sport management quarterly : ESMQ
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International journal of sports marketing & sponsorship
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Managing a sponsored brand : the importance of sponsorship portfolio congruence
Groza, Mark D.
;
Cobbs, Joe
;
Schaefers, Tobias
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009510694
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