//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Eisend, Martin"
~person:"Matthes, Jörg"
~person:"Wilson, Rick T."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Test"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
13
Werbewirkung
13
Consumer behaviour
9
Konsumentenverhalten
9
Advertising
7
Werbung
7
Product Placement
4
Product placement
4
Perception
3
Wahrnehmung
3
persuasion knowledge
3
Brand image
2
Brand management
2
Celebrity endorsement
2
Celebrity-Werbung
2
Children
2
Cognition
2
Kinder
2
Kognition
2
Markenführung
2
Markenimage
2
Target group
2
Welt
2
World
2
Zielgruppe
2
attention
2
children
2
out-of-home advertising
2
Außenwerbung
1
CPI-placement
1
Comparison
1
Creativity
1
Cultural identity
1
Eating habit
1
Ernährungsverhalten
1
Ethnic discrimination
1
Ethnic group
1
Ethnische Diskriminierung
1
Ethnische Gruppe
1
Female and male gender role stereotyping
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
11
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Collection of articles of several authors
2
Konferenzschrift
2
Sammelwerk
2
Conference paper
1
Conference proceedings
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
13
Author
All
Eisend, Martin
Matthes, Jörg
Wilson, Rick T.
Pelsmacker, Patrick de
9
Dens, Nathalie
7
Reijmersdal, Eva A. van
6
Smit, Edith G.
6
Chang, Chun-tuan
5
Rozendaal, Esther
5
Taylor, Charles Raymond
5
Bergkvist, Lars
4
Buijzen, Moniek
4
Diehl, Sandra
4
Geuens, Maggie
4
Mueller, Barbara
4
Till, Brian
4
Yoon, Hye Jin
4
Bernritter, Stefan F.
3
Chang, Chingching
3
Chang, Chun-Tuan
3
Choi, Hojoon
3
Grau, Stacy Landreth
3
Knoll, Johannes
3
Ko, Eunju
3
Lee, Yu-kang
3
Naderer, Brigitte
3
Neijens, Peter C.
3
Noort, Guda van
3
Russell, Cristel Antonia
3
Terlutter, Ralf
3
Uribe, Rodrigo
3
Voorveld, Hilde
3
Yoo, Chan Yun
3
Avramova, Yana R.
2
Baek, Tae Hyun
2
Boerman, Sophie C.
2
Bui, M̃y
2
Cauberghe, Verolien
2
Chang, Hua
2
Charry, Karine M.
2
more ...
less ...
Institution
All
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
11
International journal of advertising : the review of marketing communications
9
Psychology & marketing
4
Journal of current issues and research in advertising : JCIRA
3
Breaking new ground in theory and practice
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Diskussionsbeiträge
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Electronic commerce research
1
International journal of market research
1
Journal of advertising
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing communications
1
Journal of public policy & marketing
1
Methoden und Forschungslogik der Kommunikationswissenschaft
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
2
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
3
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
4
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
5
Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin
(
ed.
)
-
ICORIA <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011687806
Saved in:
6
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
7
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
8
Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin
(
ed.
)
-
ICORIA <15., 2016, Ljubljana>
-
2017
Persistent link: https://www.econbiz.de/10011799637
Saved in:
9
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
10
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->