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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Hirose, Morikazu"
~subject:"Internet"
~subject:"Mediensektor"
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International journal of advertising : the quarterly review of marketing communications
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Effects of displacement-reinforcement between traditional media, PC internet and mobile internet : a quasi-experiment in Japan
Okazaki, Shintaro
;
Hirose, Morikazu
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 77-104
Persistent link: https://www.econbiz.de/10003819155
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