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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Ko, Eunju"
~subject:"Markenführung"
~subject:"Werbung"
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Markenführung
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Advertising effects
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brand consumer's congruity
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Ko, Eunju
Dens, Nathalie
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Pelsmacker, Patrick de
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
3
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the review of marketing communications
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
2
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
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