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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Lee, Ki-young"
~subject:"Sportveranstaltung"
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Sportveranstaltung
Advertising effects
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Brand image
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Event marketing
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Event-Marketing
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Football
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Fußball
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Markenimage
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South Korea
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Lee, Ki-young
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International journal of advertising : the quarterly review of marketing communications
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The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil
;
Choi, Jiwon
;
Kim, Hyunchil
;
Davis, John A.
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 301-317
Persistent link: https://www.econbiz.de/10009757946
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