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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Song, Ji Hee"
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International journal of advertising : the quarterly review of marketing communications
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Are contextual advertisements effective? : the moderating role of complexity in banner advertising
Chun, Kwang Yeun
;
Song, Ji Hee
;
Hollenbeck, Candice R.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 351-371
Persistent link: https://www.econbiz.de/10010362882
Saved in:
2
Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites
Thota, Sweta Chaturvedi
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 877-905
Persistent link: https://www.econbiz.de/10009674957
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