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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~source:"econis"
~subject:"Advertising media"
~subject:"Werbeträger"
~subject:"Zielgruppe"
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Advertising media
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Advertising planning
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Lee, Yu-kang
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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A master class in brand planning : the timeless works of Stephen King
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Handbuch Kommunikationsmanagement
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Handbuch der Marktforschung
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JMM : the international journal on media management
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Discussion paper / Centre for Economic Policy Research
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Handbook of social media management : value chain and business models in changing media markets
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Handbuch Medienmanagement : mit 46 Tabellen
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
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Instrumente zur Gestaltung von After Sales Services
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International journal of market research
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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Journal of agricultural and applied economics : JAEE
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Gender stereotypes as a double-edged sword in political advertising : persuasion effects of campaign theme and advertising style
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 203-234
Persistent link: https://www.econbiz.de/10010362929
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