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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~source:"econis"
~subject:"Athletes"
~subject:"Markenimage"
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Athletes
Markenimage
Celebrity endorsement
12
Celebrity-Werbung
12
Advertising effects
11
Werbewirkung
11
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4
celebrity endorsement
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advertising
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meaning transfer
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Belch, George E.
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Knoll, Johannes
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Matthes, Jörg
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Muehling, Darrel D.
1
Münch, Andrea
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Ostermann, Migena
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
15
International journal of sports marketing & sponsorship
9
Psychology & marketing
9
Journal of advertising research
8
The journal of product & brand management
8
International journal of sport management and marketing : IJSMM
6
Journal of marketing communications
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
The journal of brand management : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of sport management : the official journal of the North American Society of Sport Management
4
Marketing letters : a journal of research in marketing
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Global business review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : MM
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Organizations and markets in emerging economies
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Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Celebrity, convergence and transformation
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European Sport management quarterly : ESMQ
2
International journal of internet marketing and advertising : IJIMA
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of sports economics
2
Journal of strategic marketing
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Pakistan journal of commerce and social sciences
2
SpringerLink / Bücher
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AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
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Advancing insights on brand management
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ECONIS (ZBW)
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1
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
2
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
3
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
4
A content analysis study of the use of celebrity endorsers in magazine advertising
Belch, George E.
;
Belch, Michael A.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009789459
Saved in:
5
The moderating influence of brand statues and source confirmation on third-party endorsement effects in advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 605-622
Persistent link: https://www.econbiz.de/10009581782
Saved in:
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