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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Advertising effects"
~subject:"Wohltätigkeit"
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Advertising effects
Wohltätigkeit
Nonprofit marketing
4
Nonprofit-Marketing
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Werbewirkung
3
Charity
2
Advertising
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Altruism
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Altruismus
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Celebrity endorsement
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Celebrity-Werbung
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Charitable organization
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Comparison
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Chang, Chun-tuan
2
Lee, Yu-kang
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Dominguez, Rafael
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Garcia de los Salmones Sanchez, Maria del Mar
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Herrero, Ángel
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International journal of advertising : the quarterly review of marketing communications
International review on public and non-profit marketing
10
International journal of nonprofit and voluntary sector marketing
6
Journal of philanthropy and marketing
6
Journal of business research : JBR
4
Journal of nonprofit & public sector marketing
4
Nonprofit management & leadership
4
Journal of marketing communications
3
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
3
Psychology & marketing
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International journal of nonprofit & voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Islamic marketing
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
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Journal of marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Nonprofit and voluntary sector quarterly
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Research
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Routledge studies in marketing
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Sport management review
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Administrative Sciences : open access journal
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CESifo working papers
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Cowles Foundation discussion paper
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Department of Economics working papers
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Discussion papers / CEPR
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European business review : EBR ; the official journal of the International Management Centres, Europe
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Green advertising and the reluctant consumer
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business and psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of historical research in marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
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Communication using celebrities in the non-profit sector : determinants of its effectiveness
Garcia de los Salmones Sanchez, Maria del Mar
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 101-119
Persistent link: https://www.econbiz.de/10009722518
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2
The "I"of the beholder : how gender differences and self-referencing influence charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 447-478
Persistent link: https://www.econbiz.de/10009301337
Saved in:
3
Effects of message framing, vivideness congruency and statistical framing on responses to charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 195-220
Persistent link: https://www.econbiz.de/10003978075
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