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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Advertising effects"
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Advertising effects
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
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International journal of nonprofit & voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International review on public and non-profit marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
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Green advertising and the reluctant consumer
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Journal of business research : JBR
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Journal of philanthropy and marketing
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Kölner Arbeiten zur Wirtschaftspsychologie
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Nonprofit and voluntary sector quarterly
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Nonprofit management & leadership
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Psychology & marketing
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Communication using celebrities in the non-profit sector : determinants of its effectiveness
Garcia de los Salmones Sanchez, Maria del Mar
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 101-119
Persistent link: https://www.econbiz.de/10009722518
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2
The "I"of the beholder : how gender differences and self-referencing influence charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 447-478
Persistent link: https://www.econbiz.de/10009301337
Saved in:
3
Effects of message framing, vivideness congruency and statistical framing on responses to charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 195-220
Persistent link: https://www.econbiz.de/10003978075
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