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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Altruismus"
~subject:"Self-interest"
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International journal of advertising : the quarterly review of marketing communications
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The "I"of the beholder : how gender differences and self-referencing influence charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 447-478
Persistent link: https://www.econbiz.de/10009301337
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