//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Children"
~subject:"Markenführung"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Children
Markenführung
Social web
Brand image
47
Markenimage
47
Consumer behaviour
32
Konsumentenverhalten
32
Advertising effects
30
Werbewirkung
30
Brand management
20
Advertising
16
Werbung
16
Brand
15
Markenartikel
15
Sponsoring
8
Sponsorship
8
Product Placement
7
Product placement
7
Internet marketing
6
Online-Marketing
6
Celebrity endorsement
4
Celebrity-Werbung
4
Kinder
4
Psychology of advertising
4
Social Web
4
Sportmarketing
4
Sports marketing
4
Werbepsychologie
4
brand attitude
4
Beziehungsmarketing
3
Cognition
3
Computerspiel
3
Jugendliche
3
Kognition
3
Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
3
Sport event
3
Sportveranstaltung
3
Video game
3
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Conference paper
5
Konferenzbeitrag
5
Language
All
English
25
Author
All
Dens, Nathalie
4
Pelsmacker, Patrick de
4
Avramova, Yana R.
2
Knoll, Johannes
2
Ko, Eunju
2
Smit, Edith G.
2
Agante, Loise
1
Bernritter, Stefan F.
1
Bhandari, Manu
1
Bidmon, Sonja
1
Buijzen, Moniek
1
Chang, Hua
1
Choi, Sejung Marina
1
Choi, Yung Kyun
1
Do, Hyunji
1
Eelen, Jiska
1
Gvili, Yaniv
1
Hove, Thomas
1
Hsieh, Jun-Yi
1
Kim, Eunice
1
Kim, Kacy K.
1
Kwak, Hyokjin
1
Lammers, Nienke
1
Lampert, Shlomo I.
1
Lee, Mira
1
Lehman-Wilzig, Sam N.
1
Levy, Shalom
1
Lin, Ying-Ching
1
Loermans, Annemijn C.
1
Matthes, Jörg
1
Mattila, Pekka
1
Münch, Andrea
1
Ostermann, Migena
1
Park, Jisoo
1
Ponnet, Koen
1
Puzakova, Marina
1
Quilliam, Elizabeth T.
1
Rasolofoarison, Dina
1
Reijmersdal, Eva A. van
1
Rodgers, Shelly
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
347
The journal of product & brand management
281
The journal of brand management : an international journal
275
Journal of retailing and consumer services
169
European journal of marketing : EJM
78
Psychology & marketing
73
Asia Pacific journal of marketing and logistics
71
Journal of marketing communications
67
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of hospitality management
58
SpringerLink / Bücher
52
Journal of international consumer marketing
49
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of strategic marketing
47
Marketing letters : a journal of research in marketing
46
Cogent business & management
44
Journal of promotion management : innovations in planning and applied research
44
The journal of consumer marketing
43
Tourism management : research, policies, practice
43
International journal of internet marketing and advertising : IJIMA
42
The IUP journal of brand management : IJBRM
42
International marketing review
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of the Academy of Marketing Science
40
Journal of marketing
39
Journal of promotion management : JPM
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of marketing management : MM
37
Journal of travel and tourism marketing
37
European journal of marketing
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of Islamic marketing
32
International journal of advertising : the review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of fashion marketing and management
29
Qualitative market research : an international journal
29
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
28
Global business review
27
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
2
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
3
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
4
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
5
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
6
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
8
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
9
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
10
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->