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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Computerspiel"
~subject:"Social web"
~subject:"Sportmarketing"
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Search: subject_exact:"Markenidentität"
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Computerspiel
Social web
Sportmarketing
Brand image
47
Markenimage
47
Consumer behaviour
32
Konsumentenverhalten
32
Advertising effects
30
Werbewirkung
30
Brand management
20
Markenführung
20
Advertising
16
Werbung
16
Brand
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Markenartikel
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Sponsoring
8
Sponsorship
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Product Placement
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Online-Marketing
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Psychology of advertising
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brand attitude
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Bernritter, Stefan F.
1
Bhandari, Manu
1
Buijzen, Moniek
1
Cauberghe, Verolien
1
Choi, Sejung Marina
1
Choi, Yung Kyun
1
Cobbs, Joe
1
Do, Hyunji
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Grohs, Reinhard
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Hove, Thomas
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Lee, Mira
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Liu, Honglei
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Loermans, Annemijn C.
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Peng, Siqing
1
Ponnet, Koen
1
Quilliam, Elizabeth T.
1
Reijmersdal, Eva A. van
1
Rodgers, Shelly
1
Rozendaal, Esther
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Schaefers, Tobias
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Slabbinck, Hendrik
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Smit, Edith G.
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Sung, Yongjun
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
71
The journal of product & brand management
42
The journal of brand management : an international journal
41
Journal of retailing and consumer services
34
International journal of internet marketing and advertising : IJIMA
32
Sport marketing quarterly : preferred journal of the Sport Marketing Association
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
International journal of sport management and marketing : IJSMM
22
Journal of sport management : the official journal of the North American Society of Sport Management
20
International journal of sports marketing & sponsorship
18
Journal of marketing communications
17
European Sport management quarterly : ESMQ
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Sport management review
16
Journal of promotion management : innovations in planning and applied research
15
Asia Pacific journal of marketing and logistics
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Marketing intelligence & planning
13
Cogent business & management
12
Tourism management : research, policies, practice
12
International journal of advertising : the review of marketing communications
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of promotion management : JPM
11
Psychology & marketing
11
Tourism management perspectives : TMP
10
Journal of internet commerce
9
Journal of marketing management : MM
9
Journal of strategic marketing
9
European journal of marketing : EJM
8
Journal of fashion marketing and management
8
Journal of marketing
8
Technological forecasting & social change : an international journal
8
Business horizons
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of technology marketing : IJTMkt
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
International journal of hospitality management
6
Young consumers : insight and ideas for responsible marketers
6
European journal of marketing
5
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ECONIS (ZBW)
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1
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
2
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
3
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
4
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
5
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
6
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
7
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
8
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
9
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
10
Managing a sponsored brand : the importance of sponsorship portfolio congruence
Groza, Mark D.
;
Cobbs, Joe
;
Schaefers, Tobias
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009510694
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