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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Cultural identity"
~subject:"Globalisierung"
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Cultural identity
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International marketing
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Internationales Marketing
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Mooij, Marieke K. de
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Taylor, Charles Raymond
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International journal of advertising : the quarterly review of marketing communications
International marketing review
32
Journal of global marketing
28
Journal of international marketing
27
Journal of business research : JBR
26
SpringerLink / Bücher
13
Journal of international consumer marketing
12
Handbook of research on international advertising
8
Journal of international entrepreneurship
6
Asia Pacific journal of marketing and logistics
5
Effects of globalization on the firm
5
European journal of marketing : EJM
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Best practices in international marketing
4
Cross-cultural and critical perspectives on brands
4
European journal of international management : EJIM
4
Europäische Hochschulschriften / 5
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International business review : the official journal of the European International Business Academy
4
International journal of export marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International marketing ; Vol. 1
4
International marketing ; Vol. 2
4
Management international review : mir ; journal of international business
4
Marketing in the new global order : challenges and opportunities
4
The global market : developing a strategy to manage across borders
4
The journal of brand management : an international journal
4
The journal of services marketing
4
Administrative Sciences : open access journal
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
Handbook on cross-cultural marketing
3
International business and economics research journal
3
International journal of emerging markets
3
International journal of management and economics
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
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1
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
2
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
3
Culturally incongruent messages in international advertising
Cui, Geng
;
Yang, Xiaoyan
;
Wang, Haizhong
;
Liu, Hongyan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 355-376
Persistent link: https://www.econbiz.de/10009557907
Saved in:
4
The Hofstede model : applications to global branding and advertising strategy and research
Mooij, Marieke K. de
;
Hofstede, Geert
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10003944659
Saved in:
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