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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Deutschland"
~subject:"Markenimage"
~subject:"Satisfaction"
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International journal of advertising : the quarterly review of marketing communications
The journal of product & brand management
20
Journal of retailing and consumer services
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The journal of brand management : an international journal
18
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Cogent business & management
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Global business review
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Australasian marketing journal
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Business analyst : a refereed journal of Shri Ram College of Commerce
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Innovatives Markenmanagement
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International journal of Indian culture and business management
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International journal of consumer studies
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International journal of contemporary hospitality management
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International marketing review
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Journal of Asian finance, economics and business : JAFEB
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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The IUP journal of brand management : IJBRM
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European journal of marketing
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Future Business Journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management : IJICBM
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"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
2
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
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