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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Deutschland"
~subject:"Pharmaceutical industry"
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Deutschland
Pharmaceutical industry
Arzneimittel
10
Pharmaceuticals
10
Advertising
6
Werbung
6
Pharmaindustrie
5
Advertising effects
4
Consumer behaviour
4
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Ball, Jennifer Gerard
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International journal of advertising : the quarterly review of marketing communications
NBER working paper series
71
NBER Working Paper
52
The European journal of health economics : HEPAC ; health economics in prevention and care
45
International journal of pharmaceutical and healthcare marketing : IJPHM
37
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
33
Working paper / National Bureau of Economic Research, Inc.
32
Journal of health economics
30
Health economics
27
Allokation im marktwirtschaftlichen System
19
International journal of the economics of business
18
Research policy : policy, management and economic studies of science, technology and innovation
18
Health marketing quarterly
17
Health economics review
14
Arzneimittel-Supply-Chain : Marktsituation, aktuelle Herausforderungen und innovative Konzepte
12
International journal of pharmaceutical and healthcare marketing
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Applied economics
11
CESifo working papers
11
Technological forecasting & social change : an international journal
11
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
10
International journal of industrial organization
10
Research paper
10
Review of industrial organization : RIO
10
Discussion papers / CEPR
9
OECD Health Statistics
9
International journal of health economics and management
8
Journal of business ethics : JOBE
8
The European journal of health economics
8
Journal of business research : JBR
7
Journal of pharmaceutical finance, economics & policy
7
Technology analysis & strategic management
7
Working paper
7
Working papers / TSE : WP
7
African journal of science, technology, innovation & development : AJSTID
6
Applied economics letters
6
Gesundheitsökonomie & Qualitätsmanagement : Klinik und Praxis, Wirtschaft und Politik ; offizielles Organ des Bundesverbandes Managed Care e.V. ; offizielles Organ der Deutschen Gesellschaft für Gesundheitsökonomie e.V.
6
Indian pharmaceutical industry : strategies and challenges in formulations marketing
6
International journal of intellectual property management : IJIPM
6
Journal of global marketing
6
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1
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
2
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
3
Causes and consequences of trust in direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard
;
Manika, Danae
;
Stout, Patricia
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 216-247
Persistent link: https://www.econbiz.de/10011581139
Saved in:
4
Factors to consider in improving prescription drug pharmacy leaflets
Andrews, J. Craig
;
Kees, Jeremy
;
Paul, Kala L.
;
Davis, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 765-788
Persistent link: https://www.econbiz.de/10011547778
Saved in:
5
The informative and persuasive components of pharmaceutical promotion : an argument for why the two can coexist
Rod, Michel
;
Saunders, Sarena
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 313-349
Persistent link: https://www.econbiz.de/10003853211
Saved in:
6
Consumer responses towards non-prescription and presciption drug advertising in the US and Germany : they don't really like it, but they do believe it
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
International journal of advertising : the quarterly …
27
(
2008
)
1
,
pp. 99-131
Persistent link: https://www.econbiz.de/10003736347
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