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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Film"
~subject:"Kreativität"
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Film
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Filmwirtschaft
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Advertising effects
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Werbewirkung
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Advertising
2
Product Placement
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Product placement
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movies
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Colombia
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Consumer behaviour
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Debernitz, Lidia
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Karray, Salma
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Lee, Joonghwa
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VandenBergh, Bruce
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Yang, Fang
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International journal of advertising : the quarterly review of marketing communications
Journal of cultural economics
6
Reports and papers on mass communication
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
NBER working paper series
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
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NBER Working Paper
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Applied economics
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Applied economics letters
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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International journal of arts management
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KulturKommerz
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
3
The journal of media economics
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Working paper / National Bureau of Economic Research, Inc.
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Arts and the market : AAM
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Australasian marketing journal
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Creativity and innovation management
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Information economics and policy : IEP
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International journal of advertising : the review of marketing communications
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International journal of business and globalisation : IJBG
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Journal of global fashion marketing : JGfM
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Journal of management inquiry
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Journal of media business studies
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Routledge interpretive marketing research
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Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
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Springer eBook Collection
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Working papers / Harvard Business School, Division of Research
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ZEW discussion papers
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ANU working papers in economics and econometrics
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American economic journal : a journal of the American Economic Association
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Arbeitsbericht / Institut für Wirtschaftsinformatik der Universität Bern
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Asia Pacific business review
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BCMCR new directions in media and cultural research
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Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
2
The effectiveness of movie trailer advertising
Karray, Salma
;
Debernitz, Lidia
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 368-392
Persistent link: https://www.econbiz.de/10011689884
Saved in:
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