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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Germany"
~subject:"Soziales Netzwerk"
~subject:"Vertrauen"
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
19
Journal of retailing and consumer services
13
SpringerLink / Bücher
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8
Tourism management : research, policies, practice
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International journal of hospitality management
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On electronic word-of-mouth diffusion in social networks : curiosity and influence
Fang, Yu-Hui
;
Tang, Kwei
;
Li, Chia-Ying
;
Wu, Chia-Chi
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 360-384
Persistent link: https://www.econbiz.de/10011881842
Saved in:
2
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
Saved in:
3
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
Saved in:
4
Getting the word out on Twitter : the role of influentials, information brokers and strong ties in building word-of-mouth for brands
Araujo, Theo
;
Neijens, Peter
;
Vliegenthart, Rens
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 496-513
Persistent link: https://www.econbiz.de/10011707437
Saved in:
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