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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Markenführung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzbeitrag"
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International journal of advertising : the quarterly review of marketing communications
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Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
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