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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Marketingmanagement"
~subject:"Werbewirkung"
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Werbewirkung
Social Marketing
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
11
Health marketing quarterly
8
Journal of advertising : official publication of the American Academy of Advertising
7
International review on public and non-profit marketing
5
Journal of advertising research
5
The SAGE handbook of social marketing
5
International journal of nonprofit and voluntary sector marketing
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing communications
4
Journal of social marketing : JSOCM
4
International journal of advertising : the review of marketing communications
3
International journal of nonprofit & voluntary sector marketing
3
Journal of marketing management : MM
3
Psychology & marketing
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Breaking new ground in theory and practice
2
Cutting edge international research
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European journal of marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of nonprofit & public sector marketing
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Journal of promotion management : JPM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing intelligence & planning
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Research
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AMS review : official publication of the Academy of Marketing Science
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Asia-Pacific journal of business administration
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Australian journal of management
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BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
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Bridging the gap between advertising academia and practice
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Business horizons
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Cogent business & management
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Corporate governance : international journal of business in society
1
Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Edward Elgar E-Book Archive
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EuroMed journal of business
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1
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
2
Psychological ownership : a social marketing advertising message appeal? : not for women
Folse, Judith Anne Garretson
;
Moulard, Julie Guidry
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 291-315
Persistent link: https://www.econbiz.de/10009744452
Saved in:
3
Behavioural evidence for the effectiveness of threat appeals in the promotion of healthy food to children
Charry, Karine M.
;
Demoulin, Nathalie T. M.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 773-794
Persistent link: https://www.econbiz.de/10009674966
Saved in:
4
Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 741-771
Persistent link: https://www.econbiz.de/10009674969
Saved in:
5
Peer or expert? : the persuasive impact of YouTube public service announcement producers
Paek, Hye-jin
;
Hove, Thomas
;
Jeong, Hyun Ju
;
Kim, Mikyoung
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 161-188
Persistent link: https://www.econbiz.de/10008936310
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