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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Übersichtsarbeit"
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Barrio-García, Salvador del
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Chan, Terri H.
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Hung, Kineta
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International journal of advertising : the quarterly review of marketing communications
Research policy : policy, management and economic studies of science, technology and innovation
122
Technological forecasting & social change : an international journal
45
R & D management
34
Studies on Russian economic development : the official journal of the Institute of Economic Forecasting, Russian Academy of Sciences
27
Journal of business research : JBR
26
Critical perspectives on accounting : an international journal for social and organizational accountability
25
Industrial and corporate change
24
Applied economics
20
International journal of project management : the journal of The International Project Management Association
20
The American economic review
19
The journal of technology transfer
19
Economics of innovation and new technology
17
Organizational research methods : ORM
17
The Pakistan development review : PDR
16
International journal of technology management : IJTM
15
Project management journal : PMJ
15
Technology analysis & strategic management
15
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
15
Journal of advertising : official publication of the American Academy of Advertising
14
Canadian journal of development studies
13
Journal of business economics : JBE
12
Technovation : the international journal of technological innovation, entrepreneurship and technology management
12
The journal of product innovation management : an international publication of the Product Development & Management Association
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of marketing research : JMR
11
Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
10
Entrepreneurship, theory and practice : ET & P
10
International journal of hospitality management
10
Journal für Entwicklungspolitik
10
Accounting, auditing & accountability journal
9
Comparative economic research : Central and Eastern Europe
9
International journal of production research
9
Journal of accounting & management information systems : JAMIS
9
Journal of international development : the journal of the Development Studies Association
9
Qualitative research in organizations and management : an international journal
9
The European journal of development research : journal of the European Association of Development Research and Training Institutes (EADI)
9
European economic review : EER
8
International journal of physical distribution & logistics management : IJPD & LM
8
Journal of business logistics : JBL
8
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ECONIS (ZBW)
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1
The use of sampling methods in advertising research : a gap between theory and practice
Sarstedt, Marko
;
Bengart, Paul
;
Shaltoni, Abdel Monim
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 650-663
Persistent link: https://www.econbiz.de/10011882055
Saved in:
2
Generational research and advertising to millennials : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 165-167
Persistent link: https://www.econbiz.de/10011859256
Saved in:
3
Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.
;
Tse, Caleb H.
;
Hung, Kineta
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
Saved in:
4
Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco
;
Porcu, Lucia
;
Barrio-García, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
Saved in:
5
Areas of research in political advertising : a review and research agenda
Van Steenburg, Eric
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 195-231
Persistent link: https://www.econbiz.de/10011342938
Saved in:
6
Resource-advantage theory : a foundation for new insights into global advertising research
Griffith, David A.
;
Yalcinkaya, Goksel
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10003944649
Saved in:
7
Insights from Project GLOBE : extending global advertising research through a contemporary framework
House, Robert J.
;
Quigley, Narda R.
;
Sully De Luque, Mary F.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 111-139
Persistent link: https://www.econbiz.de/10003944663
Saved in:
8
Maintenance person or architect? : the role of academic advertising research in building better understanding
Kerr, Gayle
;
Schultz, Don E.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 547-568
Persistent link: https://www.econbiz.de/10008668122
Saved in:
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