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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~type_genre:"Conference paper"
~type_genre:"No longer published / No longer aquired"
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Beziehungsmarketing
2
Brand management
2
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2
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International journal of advertising : the quarterly review of marketing communications
The journal of real estate finance and economics
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Bridging measurement challenges and analytical needs of external statistics: evolution or revolution? : proceedings of the IFC Conference on external statistics, Lisbon, Portugal, 17-18 February 2020
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Capital in Classical Antiquity
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Controller Agenda 2017 : Trends und Best Practices ; [Tagungsband zum 28. Stuttgarter Controller-Forum ; am 23. und 24. September 2014 im Haus der Wirtschaft in Stuttgart]
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Critical perspIectives on emerging economies : an international assessment
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Der Zukunftskongress der Sozialwirtschaft : die vernetzte Gesellschaft sozial gestalten ; Bericht über den 10. Kongress der Sozialwirtschaft vom 27. und 28. April 2017 in Magdeburg
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Digital challenges and strategies in a pandemic world
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Eurasian Business and Economics Perspectives : Proceedings of the 34th Eurasia Business and Economics Society Conference
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Financial markets in perspective : lessons from economic history and history of economic thought
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Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
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Fostering Recovery Through Metaverse Business Modelling : Interdisciplinary Perspectives on an Emerging Paradigm Shift
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The role of customization, brand
trust
, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
2
How does attachment style influence the brand attachment : brand
trust
and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
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