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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~type_genre:"Konferenzbeitrag"
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Social Web
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International journal of advertising : the quarterly review of marketing communications
Business horizons
6
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Bridging the gap between advertising academia and practice
3
Collaborative innovation networks : latest insights from social innovation, education, and emerging technologies research
3
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
3
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Interdisciplinary management research XVI ; 1
3
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
3
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
3
Reinventing management strategies : the design for future ; issues in marketing and finance
3
Smart Technologies for Organizations : Managing a Sustainable and Inclusive Digital Transformation
3
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
2
Computational & mathematical organization theory
2
Conference proceedings trends in business communication 2016
2
Designing and communicating experience
2
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Digital challenges and strategies in a pandemic world
2
Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference
2
International journal of economics and financial issues : IJEFI
2
Journal of business research : JBR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing management : MM
2
Network, Smart and Open : Three Keywords for Information Systems Innovation
2
New Dynamics in Banking and Finance : 5th International Conference on Banking and Finance Perspectives, Famagusta, Cyprus
2
New business models and institutional entrepreneurs : leading disruptive change : 6th International OFEL Conference on Governance, Management and Entrepreneurship : 13th - 14th April 2018, Dubrovnik, Croatia
2
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
2
The TQM journal : the international review of organizational improvement
2
AICEI proceedings
1
Adapting to the future : how digitalization shapes sustainable logistics and resilient supply chain management
1
Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Asian journal of business ethics : AJBE
1
Australasian accounting business and finance journal : AABF
1
Behavioral Finance and Asset Prices : The Influence of Investor's Emotions
1
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"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
2
Insight into everyday media use with multiple screens
Segijn, Claire M.
;
Voorveld, Hilde
;
Vandeberg, Lisa
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 779-797
Persistent link: https://www.econbiz.de/10011799724
Saved in:
3
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
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