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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Online-Marketing
Brand image
193
Markenimage
193
Brand management
117
Consumer behaviour
117
Konsumentenverhalten
117
Markenführung
117
Tourism marketing
57
Tourismusmarketing
57
Beziehungsmarketing
50
Relationship marketing
50
Destination management
48
Destinationsmanagement
48
Holiday behaviour
40
Urlaubsverhalten
40
Brand
39
Advertising effects
38
Markenartikel
38
Werbewirkung
38
Designation of origin
31
Herkunftsbezeichnung
31
destination image
28
Customer satisfaction
26
Kundenzufriedenheit
26
Gastronomie
24
Hotel industry
24
Hotellerie
24
Internet marketing
24
Restaurant industry
24
Social Web
24
Social web
24
Tourism destination
24
Tourismusregion
24
Advertising
20
Werbung
20
Tourism
19
Tourismus
19
Viral marketing
17
Virales Marketing
17
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Aufsatz in Zeitschrift
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24
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English
24
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Perdue, Richard R.
2
Shin, Hakseung
2
Ang, Lawrence
1
Bai, Billy
1
Ben-Shaul, Michal
1
Boutsouki, Christina
1
Busser, James A.
1
Chen, Kuan-Ju
1
Choi, Sungchul
1
Chu, Shu-Chuan (Kelly)
1
Deans, Kenneth R.
1
Duff, Brittany R. L.
1
Einwiller, Sabine
1
Fiore, Ann Marie
1
Garaus, Marion
1
Girschick, Alexander
1
Gnoth, Juergen
1
Hatzithomas, Leonidas
1
Huang, Guoqiong Ivanka
1
Hwang, Johye
1
Jeong, Miyoung
1
Kang, Juhee
1
Kim, Hye-yŏng
1
Kim, Hyejin
1
Kim, Yoojung
1
Ko, Eunju
1
Koronaki, Eirini
1
Lambert, Claire
1
Law, Chun Hung Roberts
1
Le, Hoang T. P. M.
1
Lee, Seonjeong
1
Liang, Sai
1
Lin, Jhih-Syuan
1
Margariti, Kostoula
1
Matthes, Jörg
1
Mayrhofer, Mira
1
Meek, Stephanie
1
Micevski, Milena
1
Michaelidou, Nina
1
Moraes, Caroline
1
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International journal of advertising : the review of marketing communications
International journal of hospitality management
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
50
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of brand management : an international journal
22
Journal of marketing communications
16
Journal of promotion management : innovations in planning and applied research
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Cogent business & management
14
Tourism management : research, policies, practice
14
Marketing intelligence & planning
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of promotion management : JPM
10
Tourism management perspectives : TMP
10
International journal of technology marketing : IJTMkt
9
International journal of electronic marketing and retailing : IJEMR
8
Journal of marketing management : MM
8
Asia Pacific journal of marketing and logistics
7
Journal of advertising research
7
Journal of internet commerce
7
Business horizons
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Journal of strategic marketing
6
Young consumers : insight and ideas for responsible marketers
6
International journal of consumer studies
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Psychology & marketing
5
European journal of marketing
4
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
24
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
3
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
4
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
5
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
6
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
7
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
8
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
9
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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