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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of product development : IJPD"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"New product development"
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International journal of advertising : the review of marketing communications
International journal of product development : IJPD
The journal of product innovation management : an international publication of the Product Development & Management Association
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Imagination difficulty and new product evaluation
Zhao, Min
;
Hoeffler, Steve
;
Dahl, Darren W.
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 76-90
Persistent link: https://www.econbiz.de/10010219670
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