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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Janssen, Loes"
~person:"Kang, Moon Young"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
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Celebrity endorsement
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Consumer behaviour
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Credibility
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advertising effectiveness
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celebrity endorsement
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influencer endorsement
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International journal of advertising : the review of marketing communications
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
2
The effect of celebrity endorsement on sustainable firm value : evidence from the Korean telecommunications industry
Kang, Moon Young
;
Choi, Yonglim
;
Choi, Jeonghye
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 563-576
Persistent link: https://www.econbiz.de/10012200292
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