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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Markentransfer"
~subject:"Profisport"
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Markentransfer
Profisport
Celebrity endorsement
23
Celebrity-Werbung
23
Advertising effects
21
Werbewirkung
21
Consumer behaviour
15
Konsumentenverhalten
15
Athletes
10
Sportler
10
Brand image
9
Markenimage
9
Brand management
7
Markenführung
7
Social Web
6
Social web
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Internet marketing
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Online-Marketing
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Advertising
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Brand
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Markenartikel
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Sportmarketing
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Sports marketing
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Werbung
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celebrity endorsement
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Endorsement
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celebrity endorsements
3
celebrity endorser
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Brand extension
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Credibility
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Glaubwürdigkeit
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Japan
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Luxury goods
2
Luxusgüter
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Netherlands
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Niederlande
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Professional sports
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Social media influencer
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advertising effectiveness
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attractiveness
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Chang, Kyungro
1
Crespo, Cátia Fernandes
1
Ferreira, Alcina Gaspar
1
Kim, Taehee
1
Koo, Jakeun
1
Mendes, Cédric
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Pansari, Anita
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Roy, Subhadip
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Seo, Hyo Min
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International journal of advertising : the review of marketing communications
International journal of sports marketing & sponsorship
International journal of sport management and marketing : IJSMM
4
Journal of marketing communications
2
Journal of sports economics
2
European Sport management quarterly : ESMQ
1
Global marketing strategies for the promotion of luxury goods
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of economics and finance
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Market : review for marketing theory and practice
1
Marketing letters : a journal of research in marketing
1
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
1
Review of managerial science
1
Taylor's business review / Taylor's Business School, Taylor's University Sdn Bhd : TBR ; a contemporary business journal
1
The journal of product & brand management
1
Towards a knowledge-based society in Europe : 10th International Conference on Policies of Economic and Social Development, Sofia, October 5 to 7, 2007
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
2
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
3
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
4
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
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