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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Markentransfer"
~subject:"celebrity endorsement"
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Markentransfer
celebrity endorsement
Celebrity endorsement
23
Celebrity-Werbung
23
Advertising effects
21
Werbewirkung
21
Consumer behaviour
15
Konsumentenverhalten
15
Athletes
10
Sportler
10
Brand image
9
Markenimage
9
Brand management
7
Markenführung
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Social Web
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Social web
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Internet marketing
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Online-Marketing
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Sportmarketing
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Sports marketing
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Werbung
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Endorsement
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celebrity endorsements
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celebrity endorser
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Brand extension
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Credibility
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Glaubwürdigkeit
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Japan
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Luxury goods
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Luxusgüter
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Netherlands
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Professional sports
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Profisport
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Social media influencer
2
advertising effectiveness
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attractiveness
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Kim, Taehee
2
Arai, Akiko
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Chang, Hua
1
Chang, Kyungro
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Chang, Yongwan
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Hong, Cheng
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Janssen, Loes
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Ko, Yong Jae
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Koo, Jakeun
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Lee, Jung-Sook
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Schouten, Alexander P.
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Seo, Hyo Min
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Tao, Weiting
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Tasci, Asli
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Tian, Shiyun
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Tsai, Wanhsiu Sunny
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International journal of advertising : the review of marketing communications
International journal of sports marketing & sponsorship
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing communications
3
Cogent business & management
2
Asian Academy of Management journal : AAMJ
1
Central European business review : CEBR
1
Economics, management and financial markets
1
EuroMed journal of management : EMJM
1
Global marketing strategies for the promotion of luxury goods
1
International journal of Indian culture and business management
1
International journal of business and globalisation : IJBG
1
International journal of business excellence
1
International journal of consumer studies
1
International journal of economics and business research
1
International journal of economics and finance
1
International journal of internet marketing and advertising : IJIMA
1
International journal of islamic marketing and branding
1
International journal of management and economics
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of sport management and marketing : IJSMM
1
Journal of business economics : JBE
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Nepalese journal of economics : a publication of Uniglobe College
1
Nepalese journal of finance : a publication of Uniglobe College
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Nonprofit and voluntary sector quarterly
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Organizations and markets in emerging economies
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Pakistan journal of commerce and social sciences
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SocioEconomic challenges : SEC
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ECONIS (ZBW)
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1
An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Saved in:
2
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
3
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
4
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
5
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
6
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
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