//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of customer behaviour"
~person:"Hong, Cheng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonialwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Brand
1
Brand image
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Japan
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Werbewirkung
1
brand awareness
1
brand belief
1
celebrity endorsement
1
co-branding
1
consumer inference
1
meaning transfer
1
secondary associations
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Hong, Cheng
Agnihotri, Arpita
2
Bhattacharya, Saurabh
2
Roy, Subhadip
2
Astous, Alain d'
1
Bartsch, Fabian
1
Baxter, Stacey M.
1
Beckert, Johannes
1
Borchers, Nils S.
1
Brison, Natasha T.
1
Carrillat, François A.
1
Chan, Kimmy Wa
1
Chang, Hua
1
Choi, Jeonghye
1
Choi, Yonglim
1
Choi, Yung Kyun
1
Collins, Alice Ford
1
D'Rozario, Denver
1
Deuskar, Sonali
1
Drollinger, Tanya
1
Elberse, Anita
1
Erdogan, B. Zafer
1
Flores-Zamora, Javier
1
Ford, John B.
1
Fruchter, Gila E.
1
Gammoh, Bashar S.
1
Graham, Mary A.
1
Gräve, Jan-Frederik
1
Hagelstein, Jens
1
Hung, Kineta
1
Ilicic, Jasmina
1
Jackson, Vanessa
1
Janssen, Loes
1
Jeffrey, Jennifer
1
Johnson, Allison R.
1
Kang, Moon Young
1
Kim, Hye-yŏng
1
Kim, Mikyoung
1
Kim, Sojung
1
Koh, Anthony C.
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of advertising research
Journal of customer behaviour
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->