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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of customer behaviour"
~subject:"Social web"
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Celebrity endorsement
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International journal of advertising : the review of marketing communications
Journal of advertising research
Journal of customer behaviour
Journal of business research : JBR
6
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
International journal of internet marketing and advertising : IJIMA
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Psychology & marketing
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International journal of hospitality management
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Academia : revista Latinoamericana de administración
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Exploring the rise of fandom in contemporary consumer culture
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Global marketing strategies for the promotion of luxury goods
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Handbook of social media management : value chain and business models in changing media markets
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Ilmenau Economics Discussion Papers
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Innovation: organization & management : IOM
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International journal of Indian culture and business management : IJICBM
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International journal of consumer studies
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International journal of financial research
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International journal of management practice : IJMP
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International journal of retail and distribution management
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International journal of sport management and marketing : IJSMM
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International journal of sports marketing & sponsorship
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International journal of wine business research
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Journal of business ethics : JOBE
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Journal of consumer behaviour
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Journal of contemporary marketing science
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of electronic commerce research : JECR
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of management science and engineering
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of media business studies
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel and tourism marketing
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#Instafame : exploring the endorsement effectiveness of influencers compared to celebrities
Gräve, Jan-Frederik
;
Bartsch, Fabian
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 591-622
Persistent link: https://www.econbiz.de/10013209381
Saved in:
2
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
3
Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Borchers, Nils S.
;
Hagelstein, Jens
;
Beckert, Johannes
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
Saved in:
4
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
5
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
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