//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of customer behaviour"
~subject:"celebrity endorsements"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonialwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
celebrity endorsements
Celebrity endorsement
31
Celebrity-Werbung
31
Advertising effects
22
Werbewirkung
22
Consumer behaviour
12
Konsumentenverhalten
12
Brand image
9
Markenimage
9
Advertising
8
Werbung
8
Athletes
6
Sportler
6
Brand
5
Brand management
5
Markenartikel
5
Markenführung
5
Social Web
5
Social web
5
Internet marketing
3
Online-Marketing
3
USA
3
United States
3
celebrity endorsement
3
China
2
Credibility
2
Glaubwürdigkeit
2
Luxury goods
2
Luxusgüter
2
Social media influencer
2
advertising effectiveness
2
attractiveness
2
celebrity endorser
2
credibility
2
expertise
2
influencer marketing
2
meaning transfer
2
social media
2
trustworthiness
2
Ad attitudes
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bartsch, Fabian
1
Beckert, Johannes
1
Borchers, Nils S.
1
Gräve, Jan-Frederik
1
Hagelstein, Jens
1
Kim, Hye-yŏng
1
Song, Sanga
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of advertising research
Journal of customer behaviour
Global business review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Psychology & marketing
1
Strategic corporate communication in the digital age
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
#Instafame : exploring the endorsement effectiveness of influencers compared to celebrities
Gräve, Jan-Frederik
;
Bartsch, Fabian
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 591-622
Persistent link: https://www.econbiz.de/10013209381
Saved in:
2
Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Borchers, Nils S.
;
Hagelstein, Jens
;
Beckert, Johannes
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
Saved in:
3
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->