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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand management"
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Search: subject:"congruity"
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Brand management
Consumer behaviour
25
Konsumentenverhalten
25
Brand image
13
Markenimage
13
Self-congruity
12
Markenführung
11
Personality psychology
8
Persönlichkeitspsychologie
8
Brand
5
Markenartikel
5
Advertising effects
4
Werbewirkung
4
Beziehungsmarketing
3
Emotion
3
Ethnic group
3
Ethnische Gruppe
3
Gender
3
Geschlecht
3
Luxury goods
3
Luxusgüter
3
Relationship marketing
3
Website
3
Website cultural congruity
3
self-congruity
3
Advertising
2
Gender stereotype
2
Internet marketing
2
Nachhaltige Entwicklung
2
Online-Marketing
2
Satisfaction
2
Schema congruity
2
Sustainable development
2
Sustainable product
2
Werbung
2
Zufriedenheit
2
Öko-Produkt
2
AI
1
Acculturation
1
Actual self-congruity
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11
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Fastoso, Fernando
2
Baker, Thomas L.
1
Bettels, Jannick
1
Breberina, Jovica
1
Chari, Simos
1
Chen, Mingliang
1
Chieng, Fayrene Yew Leh
1
Daryanto, Ahmad
1
Dzenkovska, Julija
1
Fleck, Nathalie
1
Fukukawa, Kyoko
1
Goi, Chai Lee
1
Gonzalez-Jimenez, Hector
1
González-Jiménez, Héctor
1
Hubert, Benoit
1
Ifie, Kemefasu
1
Joung, Hyun-Mee
1
Kang, Hyunjin
1
Kim, Jihyun
1
Lou, Chen
1
Lukas, Bryan A.
1
Mazodier, Marc
1
Mei Teh Goi
1
Merunka, Dwight
1
Michel, Géraldine
1
Rosendo-Rios, Veronica
1
Shukla, Paurav
1
Torelli, Carlos J.
1
Tse, Caleb H.
1
Walsh, Gianfranco
1
Wiedmann, Klaus-Peter
1
Xie, Zhaohan
1
Zhang, Jing
1
Zhuang, Jingyi
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
The journal of product & brand management
8
Journal of retailing and consumer services
6
Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
4
Tourism management : research, policies, practice
4
International journal of contemporary hospitality management
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of travel and tourism marketing
3
Psychology & marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of brand management : an international journal
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of sports marketing & sponsorship
2
Journal of destination marketing & management
2
Journal of fashion marketing and management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
The journal of services marketing
2
Asian Academy of Management journal : AAMJ
1
Asian journal of business and accounting : AJBA
1
Entrepreneurial business and economics review : EBER
1
European journal of marketing : EJM
1
Gadjah Mada international journal of business
1
Human resource management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of economic perspectives : IJEP
1
International journal of public sector management
1
International marketing review
1
International review on public and non-profit marketing
1
Journal of Islamic marketing
1
Journal of Product & Brand Management
1
Journal of business & economics research
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
2
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-
congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
3
Self-brand values
congruity
and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
4
Bots vs. humans : how schema
congruity
, contingency-based interactivity and sympathy influence consumer perceptions and patronage intentions
Lou, Chen
;
Kang, Hyunjin
;
Tse, Caleb H.
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 655-684
Persistent link: https://www.econbiz.de/10013209388
Saved in:
5
Don't fall into exquisite poverty : the impact of mismatch between consumers and luxury brands on happiness
Zhang, Jing
;
Chen, Mingliang
;
Xie, Zhaohan
;
Zhuang, Jingyi
- In:
Journal of business research : JBR
151
(
2022
),
pp. 298-309
Persistent link: https://www.econbiz.de/10013459203
Saved in:
6
Materialism, cosmopolitanism, and emotional brand attachment : the roles of ideal self-
congruity
and perceived brand globalness
Fastoso, Fernando
;
González-Jiménez, Héctor
- In:
Journal of business research : JBR
121
(
2020
),
pp. 429-437
Persistent link: https://www.econbiz.de/10012417364
Saved in:
7
Discount venture brands : self-
congruity
and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
8
How independence and interdependence moderate the self-
congruity
effect on brand attitude : a study of east and west
Gonzalez-Jimenez, Hector
;
Fastoso, Fernando
;
Fukukawa, Kyoko
- In:
Journal of business research : JBR
103
(
2019
),
pp. 293-300
Persistent link: https://www.econbiz.de/10012104223
Saved in:
9
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
10
Psychological underpinnings of luxury brand goods repurchase intentions : brand-self
congruity
, emotional attachment, and perceived level of investment made
Kim, Jihyun
;
Joung, Hyun-Mee
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011594185
Saved in:
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